For the new kid product line Nike wanted to create a IRL experience of Roblox Nikeland. We created a new experience for kids within Hope Alkazar where a lot of Nike related events are held. In this experience area there was a parkour for kids to enjoy, boost their imagination and associate the brand with the “Magic is in the air” motto. Turkey’s one of the biggest influencers Berk Keklik, Uberkuloz, joined the event and more than 100 kids meet with him, had a chance to take a selfie, play within the area.
Kids Joined the Event
Refik Anadol's Installation Was Used
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